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Vizient, Inc. Wins Three North American Transform Awards for Rebranding

Category:

11/21/16

Dateline:

IRVING, Texas
"The Vizient brand, which was developed in partnership with FutureBrand, represents the integration of four strong companies into one great company. The name expresses the vision and experience that we bring to our members as we work together to improve how health care is delivered in our country."

IRVING, Texas--(BUSINESS WIRE)--Vizient, Inc. announced it won two silver and one bronze award for its brand development and rebranding efforts from Transform magazine. The magazine’s annual awards honor the most innovative, creative and successful brand work across the world. Each of the prestigious award programs focus on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence.

The awards received by Vizient include:

  • Best Corporate Rebrand Following a Merger or Acquisition – Silver
  • Best Healthcare or Pharmaceutical Rebranding – Silver
  • Best Naming Strategy – Bronze

“We are excited to receive this recognition for Vizient and the strategy behind our company’s new identity,” said Kyle Pyron, senior vice president, Marketing and Communications. “The Vizient brand, which was developed in partnership with FutureBrand, represents the integration of four strong companies into one great company. The name expresses the vision and experience that we bring to our members as we work together to improve how health care is delivered in our country.”

For more information and a list of all the winners, please visit: http://www.transformmagazine.net/awards/north-america/the-awards/the-winners/

About Vizient Inc.

Vizient, Inc., the largest member-driven health care performance improvement company in the country, provides innovative data-driven solutions, expertise and collaborative opportunities that lead to improved patient outcomes and lower costs. Vizient’s diverse membership and customer base includes academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks and non-acute health care providers and represents almost $100 billion in annual purchasing volume. The Vizient brand identity represents the integration of VHA Inc., University HealthSystem Consortium and Novation, which combined in 2015, as well as the recently acquired MedAssets’ Spend and Clinical Resource Management (SCM) segment, which includes Sg2. In 2016, Vizient received a World’s Most Ethical Company designation from the Ethisphere Institute. Vizient’s headquarters are in Irving, Texas, with locations in Chicago and other cities across the United States. Please visit www.vizientinc.com as well as our newsroom, blog, Twitter, LinkedIn and YouTube pages for more information about the company.

Contact:

Vizient, Inc.
Angie Boliver, 972-830-7961
angie.boliver@vizientinc.com

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