IRVING, Texas--(BUSINESS WIRE)--Vizient, Inc. announced it has received a 2017 Silver Aster Award in the non-hospital organization/association category for its company website vizientinc.com. The Aster Awards, one of the largest national competitions of its kind, is sponsored by Marketing Healthcare Today magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2016.
The 2017 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“It is an honor to receive this award for the second year in a row for vizientinc.com. Over the last year, our digital team, with support and insights from a wide range of stakeholders including marketing, IT, leadership and our agency partners, have relaunched our company web site to offer an experience that is based on the users’ role or needs,” said Kyle Pyron, senior vice president, marketing and communications for Vizient. “We intend to build upon this success as we work on several site enhancements this year to add new functionality that will further enhance the user experience.”
“It’s exciting to see how the quality and creativity of the work submitted increases each year. The 2017 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
About Vizient, Inc.
Vizient, Inc., the largest member-driven health care performance improvement company in the country, provides innovative data-driven solutions, expertise and collaborative opportunities that lead to improved patient outcomes and lower costs. Vizient’s diverse membership base includes academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks and non-acute health care providers and represents more than $100 billion in annual purchasing volume. The Vizient brand identity represents the integration of VHA Inc., University HealthSystem Consortium and Novation, which combined in 2015, as well as MedAssets’ Spend and Clinical Resource Management (SCM) segment, including Sg2, which was acquired in 2016. In 2017, Vizient again received a World’s Most Ethical Company designation from the Ethisphere Institute. Vizient’s headquarters are in Irving, Texas, with locations in Chicago and other cities across the United States. Please visit www.vizientinc.com as well as our newsroom, blog, Twitter, LinkedIn and YouTube pages for more information about the company.